Virgin

Monday, 15 October 2012 10:14 am
bens_dad: (Default)
[personal profile] bens_dad
Virgin charge to send me a paper bill.

Fair enough, an e-bill is fine for many people and printing and posting a piece of paper costs money and resources.

... Except that more often than I get a bill I get an advert from Virgin for one of their wonderful
services. Sometimes it is addressed and sometimes it is "Dear Householder" and they may be getting bulk delivery ("Newspaper" ?) rates from the Post Office.

But this morning's advert takes the biscuit.

Dear Householder,
Over 80% of your neighbourhood is connected to Virgin. Why don't you join us.
...

If 80% of the neighbourhood is connected then sending an advert to 100% of it, then
either 80% of the adverts are wasted on current customers (if "connected" means "signed up", or
20% of the adverts go to people who can't receive the service (if "connected" means "have a wire to the property").

Either way, the failure rate of these adverts must be enough that it would be worth targeting the mail shot rather than blanket coverage ? And if they can spend my service fees on this I don't see why they can't pay for me to get a paper bill.
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